Experience the Blue Ridge differently.
Local people already know what makes this place extraordinary. Viro turns that knowledge into personalized experiences visitors might otherwise miss.
EXPERIENCE DISCOVERY
Built on local knowledge.
POWERED BY VIRO™
You know what makes this place extraordinary. Viro helps turn trusted local knowledge into personalized experiences visitors might otherwise miss.
What are you in the mood for?
You don't need to know what to search for. Tell us what sounds good, and we'll help shape an experience around you — using knowledge curated by the people who know the region best.
Tell us what you want.
“It’s Saturday. I want eggs Benedict, somewhere my dog can sit outside, and I’d love to hear some bluegrass.”
Let us SURPRISE YOU.
Give Viro a few clues — or none at all — and see where the Blue Ridge takes you.
Explore YOUR WAY.
Browse locally curated experiences across food, music, arts, outdoors, history, makers, wellness and more.
COMPANION
Boutique Visibility
Connect with travelers seeking the genuine vibe. Our sophisticated mobile-first travel experience brings visibility to curated local favorites throughout Appalachia.
SURPRISE ME.
SURPRISE ME.